Sustainability at Sera Swimwear

Luxury with a Conscience

At Sera Swimwear, we believe true luxury is not only about how a piece looks and feels, but also how it's made and what it stands for. As a brand rooted in quality, integrity, and respect for the women we serve, sustainability is more than a trend. It’s an enduring promise to be responsible stewards of our planet and its people.

We take a 360° approach to sustainability, considering the full lifecycle of our products and the impact of every decision we make. From design to delivery, our goal is to create pieces that honor both your body and the earth.

Our Sustainability Pillars

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1. Made to Last

Every Sera Swimwear piece is designed with longevity in mind. We believe sustainability starts with quality, timeless silhouettes, performance-grade fabrics, and enduring construction that resists fast fashion cycles. This is luxury that’s meant to be worn, loved, and kept, season after season.

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2. Ethical Manufacturing

Wherever possible, we manufacture in the United States to support local economies and reduce transportation emissions. When we manufacture globally, we partner exclusively with industry-vetted and certified ethical factories that uphold the highest standards of labor practices. We vet each part of our supply chain to ensure fair trade, fair work, and fair pay, no exceptions.

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3. Sustainable Materials

We are intentional about our material choices, using eco-conscious fabrics and trims wherever possible, such as recycled blends and low-impact textiles. Our packaging is also eco-friendly, made with recyclable, compostable, or biodegradable materials designed to minimize waste.

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4. Conscious Process, Global Awareness

We make decisions with a wide lens, considering not just our products, but their environmental and social impact. That includes reducing overproduction, minimizing waste during cutting and production, and using digital-first design processes to lessen our global footprint.

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5. Giving Back to the Planet

We’re proud to partner with several 501(c)(3) nonprofit organizations committed to environmental conservation and restoration. A portion of our proceeds helps fund initiatives that protect oceans, reduce plastic pollution, and support sustainable ecosystems.

The Future we are Creating

We’re not perfect, but we are committed. Sustainability at Sera Swimwear is a continuous journey of progress, transparency, and accountability. We will always strive to do better for our customers, our communities, and our planet.

Because luxury should feel good, and do good, too.