About Sera Swimwear

Redefining Luxury for Plus-Size Women

At Sera Swimwear, we are not just creating garments, we are curating experiences. Designed exclusively for plus-size women, our swim and resort wear blends the refined craftsmanship of true luxury with a modern digital experience tailored to your lifestyle.

Luxury isn’t just a label, it’s a promise. Unlike contemporary brands that borrow the language of luxury without honoring its essence, Sera Swimwear is rooted in the traditions of design excellence, meticulous tailoring, and elevated aesthetic. Every piece we create is intentional: sophisticated, stylish yet timeless, engineered for performance and fit excellence, and brought to life through technology-driven experiences. We are building more than a brand, we’re building a community.

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Our Mission

To deliver luxurious, expertly crafted swim and resort wear exclusively for plus-size women, combining premium design with an exceptional digital shopping experience.

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Our Story

Our vision is to disrupt the luxury swimwear and ready-to-wear shopping experience for plus-size women with a blend of elegance, expertise, and technology. We’re here to lead the industry at the intersection of resort, lifestyle, and experiential retail, with a focus on environmental responsibility. We aim to set a new standard, one where elegance, expertise, and experience are seamlessly integrated.

Our Values

  • Luxury

    At Sera Swimwear, luxury isn’t a label, it’s a standard. We are deeply rooted in the traditions of craftsmanship, quality, and refinement. From the choice of high-performance, eco-conscious fabrics to the precision of every seam and finish, we approach design with an obsessive attention to detail. Our pieces are constructed with care, integrity, and respect for the wearer, delivering the kind of quality that transcends trends and endures season after season. This is luxury that you can feel, see, and trust because you deserve nothing less.

  • Experience

    Thoughtfully designed, from fit to finish to checkout. True luxury extends far beyond the garment. It’s in how you’re treated, how you feel, and how seamlessly the brand fits into your life. We’ve reimagined the shopping experience for plus-size women with the same care we give our collections, by listening deeply, testing rigorously, and investing in fit innovation. From intuitive sizing tools to personalized service and high-touch packaging, everything we do is designed to create a fluid, empowering, and confidence-boosting journey, before, during, and after your purchase.

  • Exclusively Plus-Size

    Our commitment is not a category, it’s our foundation, embedded in expertise. We don’t serve the plus-size market as an afterthought or seasonal capsule. We are exclusively and intentionally here for plus-size women. Every silhouette, measurement, and seam is built from the ground up for your body, not scaled up from a straight-size base. Our founders’ lived experience and design education fuel our deep understanding of fit, support, and style at every size. This isn’t inclusion by extension, it’s excellence by design.

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Our Products

We design our collections with our beautiful & unique customers in mind, for sizes 12 - 30. Our pieces are made with the highest quality materials, designed to last season after season. From tankinis to one-pieces, cover-ups to resort wear, we have everything you need for your next beach vacation.

Be Part of the Journey

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Thank you for choosing Sera Swimwear - we can't wait to see you on the beach!

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