Leadership

Meet the Sera Team

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Founder & CEO, Sera Swimwear

Sara Simmons

Sara Simmons is a visionary entrepreneur and seasoned HR executive whose journey bridges creativity and corporate leadership. With a BFA in Fashion Design from The International Academy of Design & Technology Chicago and an MBA in International Business from the American InterContinental University London (now Regent’s), Sara merges a deep understanding of design with a strategic lens for business growth.

For nearly two decades, she’s helped scale startups, from scrappy, bootstrapped teams to high-growth global organizations backed by venture capital and private equity. As an HR executive, she’s led organizations through explosive growth, scaling headcount from 25 to 600+ while shaping cultures of excellence and innovation.

Yet, despite her success across industries, Sara saw a glaring gap in a world she never forgot: fashion. Specifically, the stagnant and underserved plus-size swimwear market. After relocating from Chicago to Florida, where swimwear is a lifestyle staple, she found herself frustrated by the limited, uninspired options available to plus-size women.

That frustration turned into purpose.

In founding Sera Swimwear, Sara set out to create a brand that respects the plus-size consumer, celebrating her body, honoring her taste, and meeting her with the standard of excellence she deserves. Today, while continuing to serve as an executive in a cutting-edge music tech company, Sara channels her passion, expertise, and unwavering commitment into shaping the future of luxury fashion for plus-size women.

Sera Swimwear isn’t just about swimwear. It’s about belonging, confidence, and living beautifully, without compromise. It’s designed for you, crafted for confidence.

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Chief Brand and Commercialization Officer

Lane Timian

Lane brings over 15 years of experience building, launching, and scaling brands across swim, lifestyle, and technical apparel categories. She has helped shape the growth of globally recognized names, including Vitamin A, Rebecca Minkoff, Kate Spade New York, Coach, and others, leading brand, marketing, licensing, and go-to-market efforts designed to drive both cultural relevance and commercial success.

Lane is passionate about building brands with purpose, those that stand for something, connect deeply with their audience, and challenge the status quo. At Sera Swimwear, she brings that same energy to defining the brand’s foundation, consumer connection, and path to market, supporting a new standard in plus-size luxury swimwear, one built on confidence, quality, and experience.

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Board of Advisors

  • erin cavanaugh, plus size swimwear, plus-size bikinis, plus size swimsuits, plus size one-piece swimsuit, sustainable swimwear, eco-friendly bikinis, tummy control swimsuit, underwire plus size swimwear, high-waist swim bottoms, swim dress curves, curvy swimwear, eco swim dress, swim skirt curvy, underwire bikinis plus, cup-sized swim top, adjustable strap swimsuit, bra-size swimwear, swimwear for big bust, supportive plus swimsuits, body-positive swimwear, resort wear plus size, ethical plus-size swimwear

    Erin Cavanaugh

    Erin Cavanaugh is a former Nike & Nordstrom leader who drove growth through consumer insights & innovation. Founder of See ROSE Go, she holds a U.S. patent & achieved 75% loyalty with award-winning, high-margin products.

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  • dana todd, plus size swimwear, plus-size bikinis, plus size swimsuits, plus size one-piece swimsuit, sustainable swimwear, eco-friendly bikinis, tummy control swimsuit, underwire plus size swimwear, high-waist swim bottoms, swim dress curves, curvy swimwear, eco swim dress, swim skirt curvy, underwire bikinis plus, cup-sized swim top, adjustable strap swimsuit, bra-size swimwear, swimwear for big bust, supportive plus swimsuits, body-positive swimwear, resort wear plus size, ethical plus-size swimwear

    Dana Todd

    Dana Todd is a fashion tech innovator reshaping how clothes are made & fit. She leads Balodana, a data-driven platform blending AI, body scans, and small-batchproduction to make custom clothing smarter, more inclusive, and sustainable. 

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